
When Business Gets Personal: Maintaining Boundaries and Contracts
One of my many hats in life is that of a real estate broker (although I don't wear it much these days), and like with all other hats (spouse, daughter, sibling, business owner, etc.), the role tends to follow me and influence my actions while wearing other hats.
As a real estate broker, I had contracts just as I do now as a web designer. I discovered a major difference, though. With my real estate clients, it was easy to hold myself (and them) accountable to a contract. The Big Bad Real Estate Commission would get me (and them), if we didn't uphold its terms. There were state and federal laws that had to be followed, and I held myself and my clients to them - end of story. If a client attempted to break a term or law, I easily, and without hesitation, reminded them of the contract and said that I could not represent them if they wanted to break it - too easy. I never lost a client due to my being firm with a contract.
These days, I'm the Big Bad Law and Contract Enforcement Agent. The buck stops here, but it's much easier (or tempting, I should say) to be lenient with my own laws. Clients break them (or try to), and I worry about feelings and relationships. Real estate contracts don't care about those things. They worry about the interests of the parties, and I should know enough (from all the time wearing my broker hat) to worry about the interests of the parties here, in this business. This time, my parties are not LAW > CLIENT > BROKER/COMPANY > SELF. They are LAW > ALL MY CLIENTS > CLIENT > BUSINESS > SELF (with the last four parties being interchangeable in priority, depending on the situation and what terms are being broken).
As a business owner, I have to respect the boundaries I've set for myself and the standards I've set for my business. That's how I protect the interests of my business, myself, and every one of my clients.
Why is law so important? Why can't we break the rules (or bend them here and there) to accommodate someone? After all, these are OUR businesses. We make the rules.
But that's the answer right there. We made the rules. We've given a lot of thought (hopefully) to how we want things to run, to the care we want to give to each client and job we take on. If we don't stick to the rules, we don't stick to those standards of professionalism and service, not just to an individual client who hopes to bend them, but to every other client we hope to serve.
Do relationships matter? Is there a blurry line between what's business and what's personal? Aren't our businesses very much personal to us? Yes, yes, and yes. Here's the caveat, though. If we don't maintain some level of order, professionalism, and service, both to our clients and to ourselves, then our businesses become giant doormats, and our clients will no longer want to do business with us. We have to hold ourselves, our businesses, and therefore our clients to a higher standard, if we hope to be better than many of the other businesses out there (flip on the news, if you need an example or two).
We have decided to be in business for ourselves, and that's very much a personal thing, but just as we are challenged to do as individuals, we must uphold our values in our businesses. We do that by maintaining the promises we've made to our clients and to ourselves.
We can't argue ourselves down by playing the "personal/relationships/feelings" card, and we can't feel bad about it when we take a stand for our values or our terms. It's not an easy thing to do, for sure, but very necessary to build that great business we envision.
Business Success ≠ Online Celebrity
It doesn't take 10,000 website visitors per month, 25,000 blog subscribers, or 1,000 true fans to succeed in business.
Like our "success in life" standards, we've come to equate online business success with online celebrity, and they just aren't the same thing.
We look at our "lowly" website traffic and subscriber counts and think that we are somehow falling short, simply because we don't have 25,000 next to our Feedburner ticker, but have you stopped to consider where you are right now and how that positions you on the ladder of YOUR definition of success?
Here's what I mean.
My stats don't come close to the numbers I mentioned, but I can tell you that I'm very close to reaching the financial goals I've set for my business.
For a long time, I had those arbitrary targets in mind. "I must hit 25,000 readers." Then I started looking at the real numbers, the ones that count - my bottom line and my work load. I was very close to being booked solid, there were times when I hired outside help to manage it all, and if I continued on this track, I would very quickly need at least a part-time assistant.
For me, those were numbers I could wrap my mind around, and on top of that, I was starting to realize something about myself.
While I love Michael Port, Seth Godin, Tim Ferriss, Darren Rowse, Donny Deutsch, and the like, I know now that I do not want what they have (no offense, guys). I don't really like the limelight, and having that kind of attention would not be fun for me. While I love sharing and exchanging with people, I don't want 10,000 followers on Twitter, and I realize now that it doesn't take that to succeed.
So, what does this mean for your business? It all depends on your goals. Consider a few questions.
- Where you are right now?
- Where you would like to be?
- How did you get where you are today?
- How many times would you need to multiply the efforts that it took to get you here in order to reach your ideal level of success?
- Is that doable?
- Does it require 10,000 website visitors per month, 25,000 subscribers, or 1,000 true fans?
- What does it require?
Think about where you are in relation to your definition of success, and then figure out ways to reach your target, realizing that huge numbers may not be necessary.
Want to Learn to Swim? Get in the Water
We're all small business owners, and we're all trying to figure out the best way to promote our businesses. The truth is, there is no one answer. If there was, someone would wrap it up and sell it, and everyone would succeed.
There is no one answer for how to market a business. So, how does that help us? It doesn't. Instead, it makes us afraid of missteps. It makes us afraid of making mistakes, so we sit on the side lines, watching others get ahead, while we hesitate and wait for the foolproof method for getting our names out there. Only, it never comes.
We study, we read, we over-analyze, but having a lot of information about marketing doesn't make us smart marketers. If we hope to swim, we have to get in the pool.
So what can we do? We can get off the side lines and get in the game. Here's how.
Pick up a good marketing book. I recommend Michael Port's Book Yourself Solid. Pick two or three strategies for marketing your business (no more) that:
- Appeal to your strengths,
- Are realistic for your time constraints and budget, and
- Make sense for your business.
Once you have your strategies, make a plan for implementation. Commit to that plan for six months (at a minimum). And here's the biggie - have faith that your strategies and plan will work. Trust that there is a tipping point and that that tipping point is the unknown, not the strategies themselves. At some point in the future, your efforts will hit that tipping point and begin to snowball down the other side of the mountain. The main thing to tell yourself while you're on this side is that there is a tipping point, and it will come for you and your business.
In the meantime, you work hard - daily, implementing your two or three strategies.
Here's your schedule.
For one-third of your time, focus on administrative type tasks, those "must dos" that don't really contribute to your bottom line, but nonetheless have to be done.
The rest of the time, you're doing one of two things:
- Billable work OR
- Implementing your chosen marketing strategies - writing the blog entries, creating the podcasts, sending the mailers, running the online networking circuit, or whatever your tactic may be. Do these things with your remaining time, no matter how fruitless and pointless they may seem to be.
- Spend at least 2 hours a day continuing to implement your marketing tactics (do those first thing and without fail -- you must keep the pipeline full, no matter what's happening right this second) AND
- Systematize, delegate everything that you can, and focus on your "highest and best use" activities.
Stop being frozen with fear or analysis paralysis. Get in the pool.
Question: What One Tool Can Help You Be a Better Blogger?
The Answer: A Journal.
If your goal is to be a better blogger, then you must write very often.
Sure, there are bloggers who can pull posts from their hats with relative ease. They start with a blank screen, and somehow a post develops that lands them on Alltop. For most of us, though, it's just not that simple.
Most days we struggle with the very first step - what to write about. If we could manage to get past that tiny hurdle, everything else would come much more easily.
But how do you find that endless stream of blog topics? How do you figure out what's interesting and what is momentary lapses in judgment? (It sounded like a good post at the time.)
The answer is, keep a journal and write in it daily. It sounds simple enough, and I'm sure you're thinking, "How is keeping a journal going to help with my blog?" There are a few ways.
Finding Fodder
Writing every day will help you come up with "blog fodder," stories and ideas of things you can write about in your blog. If you write daily and blog only a few times per week, there's a good chance that at least some of what you've written will help you develop a few good posts.
Creating a Habit
Keeping a daily journal gets you into the habit of writing, but without the pressure to hit it out of the park (or even get a base hit). You're free to write whatever comes to mind, in whatever way you choose to write it, without worrying about offending anyone or getting a good (or bad) grade.
Better Grammar
Writing helps to improve, well, your writing. The more you do it, the better you'll be at it.
Finding a Voice
Writing helps you develop your own style. One thing you may hear in the blogosphere is the idea of "finding your voice." There was a time when I thought that was just a bunch of hype, but I now know that it really can happen and is very important to the success of a blog. If you're able to find your voice, it will help you connect with your readers and build an audience much more quickly. I can honestly say that I feel as if I've lost my blogging voice, but there was a time when I had definitely found it. Knowing that is motivation enough for me to find it again. Writing every day can help you connect with your own voice and style, and I think nothing is more important than a true voice with which readers can identify.
Find a nice journal, get an even better pen, and set aside some time to write every single day. Not only will it improve your blog, it will also help clear your mind and maybe even improve your life and business.
StumbleUpon = Easy Bookmarks Organization
I started using StumbleUpon as a social media tool to help generate more traffic to my site. As a bonus, it's become an easy way for me to organize and bookmark things I find online.
I used to bookmark things the "old-fashioned way," using the bookmarking feature in my browser. I still use that method for more permanent bookmarks (those I intend to use often or that will likely be staple sites in my little arsenal), but now I'm also using StumbleUpon to house those that don't quite fall into that category (ones that need to be researched or tested and those I just want to check out at some point). Here's how it works.
I've got my little Stumble toolbar (an add-on) in my Firefox browser window.

As I'm browsing the Internet (reading my feeds, researching for a client, etc.), if I come across something I like that doesn't really qualify as a permanent bookmark, I simply click the "I like it!" button. That's it. It's stored.
When I remember that I've saved something in StumbleUpon or when I want to look into some of the things I've bookmarked for later, I just click the "Favorites" button in my toolbar,...

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The thumbnails are a great memory jogger, too, which is much better than regular bookmarking, and I can quickly get to any of the sites just by clicking the thumbnail.
Too easy.
Try it and then look me up (user name: brownbugproject). We can share bookmarks and great finds!

or newsletter. All I ask is that you provide credit
and a link back to the Brown Bug website.
Click here to contact me to write for you.


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